Golin Ketchum officially launches today as the combined agency formed through the merger of Golin and Ketchum.
The launch marks the completion of the agencies’ integration under a bold new brand identity and singular operating model. Golin Ketchum provides communications services across brand and consumer marketing, corporate affairs, health, technology, and food, agriculture and nutrition, supported by a global network of offices and specialty practices.
Matt Neale serves as CEO of the new agency, with Tamara Norman as President.
“Golin Ketchum was formed with a clear ambition to shake up the agency landscape with unmatched creativity and category expertise,” said Neale. “For our clients, this means access to world-class resources and integrated capabilities. For our people, it means career-defining opportunities and the chance to do the best work of our lives, for the greatest clients in the world.”
The decision to launch under the Golin Ketchum name reflects the history and reputation of both organizations.
“We considered a range of options, but ultimately the strongest choice was the simplest one,” Neale said. “Both Golin and Ketchum have built strong relationships with clients and strong reputations in the market. Bringing the names together honors that history while reflecting the future we’re building as one organization.”
Golin Ketchum is grounded in the fundamental beliefs of creating with bravery, leading with curiosity, and collaborating as a superpower. The new agency’s purpose reflects a shared foundation: Together, we’ll do the best work of our lives and create change that matters.
The agency introduced a new visual identity to reflect its bold ambition. The signature color palette—anchored by Flare, a vibrant red-orange—signals the energy and vision driving the combination of these two storied agencies. The brand identity also features a distinctive mark, which is an abstraction of its initials, designed to work seamlessly across practices, industry sectors, and geographies.
“This isn’t simply a brand launch. It’s our declaration of intent,” said Neale. “Golin Ketchum offers clients the most awarded creative team in the world underpinned by a relentless curiosity and the most effective AI and data solutions. We embody the apex of human creativity and next generation technology.”
Golin Ketchum will continue to operate through local market teams supported by specialized practices and sector expertise. For existing clients, day-to-day teams and relationships remain intact, preserving the partnership approach and collaborative culture they value—while immediately gaining access to expanded talent, expertise, and technology across the combined agency.