Cannes, France (June 25, 2026)– Golin Ketchum has won Cannes Lions gold for the third year in a row, proving the impact of earned-led creative ideas. The agency was awarded the PR Lion in the Healthcare category for Specsavers The Relationship Aid.
The campaign set out to tackle hearing aid stigma by reframing the tech as the hottest adult intimacy device of 2026, reducing stigma by 41%, boosting sales by 69%, and sparking a new conversation about hearing aids rooted in love, not loss. Watch the case study here.
The win marks the third year Specsavers has won leading honours at Cannes with Golin Ketchum, following the Misheard Version that won a double Grand Prix in 2024 and Creative Effectiveness gold in 2025. The 2026 results add to Golin Ketchum London’s further PR Lion silver for the Specsavers campaign in the Creative Content & Production category.
The agency also won two awards for ASICS The Undropped Kit, including a Silver Health & Wellbeing Lion / Brand-Led Education & Awareness and Bronze Design Lion / Design for Behaviour Change. The campaign showed the power of inclusive PE Kit to keep girls in sport, leading to a Department of Education policy change. The outcome of a prestigious Titanium Lion shortlist for this campaign will be revealed on Friday. Watch the case study here.
Al Wood, chief creative officer, Golin Ketchum London said: “Three years of top Lions proves earned agencies winning for idea creation isn’t a fluke. We can compete on the hardest stages – against the best creative agencies in the world – with our own thinking. Earned is no longer about amplification. It’s about making big ideas that earn attention and can’t be stopped.
Golin Ketchum was shortlisted for 13 Cannes Lions this year for idea creation across Health & Wellness, PR, Design, Entertainment and Titanium categories Additionally, the agency shares PR credit on a further two Lions for the Dirt Is Good campaign, It Starts Outside.
