Wild is the Winner

The Change that Matters

Wild blueberries have more than two decades of scientific research behind them, with superior antioxidant levels and more fiber per serving than their conventionally grown counterparts and proven benefits for heart, gut, and brain health. Yet they represented just 2% of the online blueberry health conversation. The science existed. The story didn’t.

The Work

Using a proprietary data tech stack, our analytics and Registered Dietitian teams built a precise media consumption profile of the target audience, then synthesized 25 years of scientific research to identify the narratives most likely to resonate: heart health and gut health rose to the top. We matched those narratives to the exact outlets and channels the audience trusted that generative AI platforms actively scrape and cite.

The Impact

In the first eight months, without any new research being published, the campaign secured 33 earned placements reaching 599 million impressions, with 82% over-indexing with the target audience. When a new review paper published in January 2026, an AI-optimized press release and targeted pitching drove 81 additional placements in target outlets including VeryWell Health, Real Simple, Food & Wine, and Eating Well. The campaign drove media attention that placed the review paper in the top 5% of all peer-reviewed studies ever tracked by Altmetric. Coverage pulled directly into answers on Google AI, ChatGPT, and other generative AI platforms, turning earned media into lasting AI visibility.