The Time Portal
McDonald's
Going back to 1982 to drive a fan frenzy in 2023
The Change That Matters
Hype the new Loki ‘God of Mischief’ meal to our fans.
The Work
Loki time travels back to a 1980’s McDonald’s in the new season of the show, so we decided to let our fans do the same.
The Impact
Our 1980’s launch drove fans into a frenzy, driving over 1000 national and earned stories, beating social media benchmarks six times.
6x
surpassed social media benchmarks
Like time traveling to 1982!
abc
