The Social Flywheel

The Change That Matters

Accord BioPharma needed to establish itself as a credible force in a biosimilar market where entrenched competitors held the relationships, the formulary positions, and the share of voice — with budgets to match. The only option: outthink, not outspend.

The Work

We designed an integrated LinkedIn program pairing precision-targeted paid campaigns with organic educational content that built brand credibility first. This approach fed engaged audiences back into paid campaigns as warm prospects, creating a self-reinforcing flywheel that prioritized relevance over spend.

The Impact

The integrated paid campaign significantly outperformed industry benchmarks, delivering nearly 3x higher click-through rates and a cost-per-click 60% lower than category norms. In total, the campaign generated 849K impressions, 5,300+ website visits, and a 1.37% paid engagement rate.