Thank You Crew
McDonald's
Two words that mean the world
The Change That Matters
To build trust for McDonald’s in local areas by celebrating the crew and managers who go above and beyond for their communities.
The Work
A world-first initiative that inspires fandom for our people, as well as our food.
The Impact
Since launch, Thank You Crew has seen record levels of community engagement and nationwide impact. A new chapter will launch later this year. Thank you to Wieden+Kennedy for the case film.
An idea that every business should copy
INC.
