Mindrace
ASICS
The first sports brand to sponsor athletes not to move
The Change That Matters
To champion ASICS ‘Sound body. Sound mind’ ethos by demonstrating the power of exercise on our mental health.
The Work
In a world first, we sponsored athletes not to move and used cutting edge biometrics to measure the impact on their wellbeing.
The Impact
The activity made news for ASICS across all major lifestyle and sports media, proving that we need just 15.09 minutes of exercise daily to maintain our mental wellbeing.
The impact of inactivity on our mental health has been revealed for the first time
Shots
