The Misheard Version
Specsavers
The World’s First Mass Hearing Test
The Change that Matters
People avoid hearing tests for up to 10 years because hearing loss terrifies them.
The Work
To start a new, less scary conversation about hearing loss, we turned one of the most famously misheard songs into a hearing test people couldn’t ignore. Re-recording Rick Astley’s Never Gonna Give You Up with famously misheard lyrics and releasing it to ‘Rick-Roll’ the nation.
The Impact
The work started a national conversation on hearing loss – the song was played 20M times in just 8 hours, the story made news in 95% of the UK’s major titles and Specsavers saw hearing test bookings rise a record 1220% above target.
20M
times the song was played in 8 hours
1220%
rise in hearing test bookings
This is a really clever idea
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